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The Great Big Black Friday

We all love a good deal, and yes Black Friday is all about those. This mass consumption day that’s has turned into a weekend and now an entire week if we include the cyber Monday shopping days. It has become a real phenomenon, don’t you think?

Buy, shop, consume, get this and buy some more! Everything on sale, all these things you wouldn’t buy normally but now because you think it’s a great deal… you’ll buy it. Is this really what make us feel good?

I am not going to lie – I absolutely LOVE a great deal! Don’t we all? During my time in the US I had my fair share of Black Fridays and yes, I still remember that exciting thrill of being one of the firsts to score that flat screen TV for only 99 bucks. Or that Michael Kors wallet that was on 70 % sale. You feel like you accomplished something by getting that deal. It feels like you tricked the system or won the lottery. A feeling of some sort of weird success.

Does this great feeling last longer than a couple days?

Was it a really good deal after all?

It has come into light that many companies are not even offering real deals,  but so called fake- promotions! That amazing catch you think you did, actually turned out to be a scam by  the shop that raised the price a month before just to drop it down to the normal price, give or take a few bucks, right in time for the Great Big Black Friday.

Then we have The Anti Black Friday initiative, Green Friday, This is a concept that exists since a few years back as a movement against the consumption hysteria that we have adopted for the Black Friday.
Companies and organizations are encouraging people to not consume or to consume better on Black Friday. Some even close their stores during this day and other organize workshops and conferences around sustainable solutions and consumptions. Most companies in France that participates in Green Friday donates 10-15% of their profit to a zero waste organization such as HOP (Halte à l’obsolescence programmée).

I believe that there should be an in between of these two options. Consuming on Black Friday just for the fact of consuming? Absolutely not.
Not consuming at all, repairing and recycling items? Sounds fantastic, but for some people this still seems like a big step to take even though we have seen amazing progress in this area during the last couple of years.

My suggestion : Green Weekend.

We do not need one day to go all out crazy and spread money  around us because we can. We do not need a certain marketing campaign or global societal encouragement to consume. What we also do not need is a bad conscious about wanting to score a good deal.

This is why Clothèque decided to combine the both and offer you the Green Weekend!
Try renting instead of buying. We shouldn’t be deprived of a good deal when there exists in between solutions for those that love to shop but also to be sustainable!

Happy Green Friday,

Erica from Clothèque